How Professional Logo Design can add to a Corporate Identity and Boost Business?

Logos are symbols or emblems used by companies to create visual association and recognition. They can be abstract or concrete visuals. They can be pictorial or textual. The most popular brands in business today have the most memorable logos. How do logos add to corporate identity? Why do companies willingly give hundreds of dollars to logo design firms just to create the perfect visual?

Logos in the Business World

Numerous technology and techniques, such as the advent of the industrial revolution, have contributed to the creation of the contemporary logo. Photography and lithography aided the boom of the advertising industry which combined typography and imagery together on paper. The first logo to be trademarked was the Bass red triangle in 1876.
Since then, a logo has become an essential requirement for companies. It is the most noticeable aspect of the company, usually printed on all company merchandise and advertising material …

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New & Emerging Technologies

The New Statesman’s inaugural Emerging Technology Conference (NSET) will be held at the historic Institute of Engineering and Technology overlooking Victoria Embankment and the River Thames. No one for sure wants to see George Orwell’s vision become reality, but ubiquitous sensor and emerging technologies have the ability if deployed correctly to make a positive contribution to our lives. When you sponsor the Rock Stars of Emerging Technologies, you reach a unique audience – a level of decision-makers who don’t attend other symposia. And because demand rose, companies suddenly found themselves forced to take interest.

InSightec could do great things for treating breast cancer (which can have terrible physical side effects) and I’m an anxious to hear more about this technology. Large companies will often struggle the most with adopting new business strategies based on emerging technologies due to organizational inertia and the lag that comes from changing any integrated system.…

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