The principle used in this analysis is the idea of client society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic worth and mark value referred to as hyper-reality. The results of this examine Online Shop point out that the development of technology has a job in the choice of symbolic value and signal worth by individuals in consuming commodities. So culmination by Baudrillard is society not consume items, but eat symbolic and sign.
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