1. Attract New Customers
An e-commerce website helps attract new customers to your business. It is usually done through a process known as search engine optimisation or SEO. SEO is the process of improving the online visibility of your e-commerce website in the search engine results pages (SERPs) of Google and other search engines. SERPs are unpaid results that help attract highly targeted traffic to your site without having to spend a fortune in the process.
Business Insider states that the majority of today’s shoppers use a search engine to know about a product or service before they decide to invest in the product or service. In fact, if your business doesn’t show up in the SERPs of Google and other search engines, you are leaving a lot of money on the table. Showing up in Google SERPs has tremendous value for any type of business. Having your own e-commerce …Continue Reading