Decades ago, at the same time each week, families would gather around the TV to watch a show together. TV is now available on the go, streaming on smartphones and tablets to allow viewers to watch their favourite shows anywhere, anytime.

Exponential advances in technology, particularly over the past 10 to 15 years, have altered entire industries. For instance, Netflix, Amazon Prime, HBO, Hulu, and digital channels are massive disruptive forces within the media and television sectors. Also, given the rapid pace of technological change, a decade from now, the landscape will continue to evolve and look different, according to varying reviews on the Internet and anmeldelser. Here are three predictions of traditional television.

1.  Freedom of choice

Traditional TV is facing increasing competition, though. The interest in conventional cable television has decreased with businesses like YouTube, HBO, Hulu, Netflix, Apple TV, and Amazon Prime producing and offering premium shows. Also, experts predict that these subscription platforms are likely to have recommendation engines that are so strong in the future that they prevent the need to search programs, deliver collections made up of millions of choices, and cater to each subscriber’s viewing habits.

Streaming’s rise would push traditional television to become more customized, ensuring that viewers will get just what they want without anything special. In the future, as an alternative to just having a few pre-selected options, clients will be able to create their packages. It is only one way of competing with streaming services for broadcast TV. To provide customers with accurate recommendations, Netflix and Hulu use powerful algorithms to collect vast amounts of data, meaning that viewers are getting used to catering to their exact viewing preferences instead of paying for superfluous content that does not apply to them.

Some subscription platforms, for example, Sling TV2, C more, also offer this kind of service. As streaming content providers such as Netflix continue to grow in popularity, traditional television services are expected to be unbundled in the future, resulting in a world where consumers mix and match TV channels and premium subscriptions.

2.  Commercials will become Obsolete

Streaming content companies show that profitable companies can be built and established around a business model that requires little to no revenue from advertising. The pattern is now transitioning to one based on a subscription model instead of on ad sales alone. And traditional television networks are expected to become streaming platforms in ten years, facilitating unbundling and a tiered fee system depending on the form and number of channels selected by a customer.

Besides, a hybrid model in which a subscription service is paired with smart ads could be available ten years from now. In this case, TV programming can shift to one where a customer would have a monthly subscription and then view targeted banner advertising, rather than getting three-minute commercial spots during a 30-minute television show.

3.  Further Interactivity

organizations like Facebook, Google, and Netflix have developed Virtual reality applications. Traditional TV screens are expected to make room, at least in part, for variations that combine with Virtual Reality eye-wear and headsets over the next ten years. In Google’s creation of Google Glass and Samsung’s foray into wearable accessories that help transform phones into virtual reality machines, evidence of this is already available.

What is more, over the next ten years, all TVs are going to become smart TVs. Expect these systems to be commonplace in homes worldwide, allowing people to download videos and music, access the Internet, and view images, adding to the strength and promise of virtual reality and future programming.

For fans, future TV would be an immersive experience. Instead of just seeing things happen on their phones, audiences will share in the program and have an ability to engage with the show’s result and eventually change it.