The Benefits Of An eCommerce Website

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1. Attract New Customers

An e-commerce website helps attract new customers to your business. It is usually done through a process known as search engine optimisation or SEO. SEO is the process of improving the online visibility of your e-commerce website in the search engine results pages (SERPs) of Google and other search engines. SERPs are unpaid results that help attract highly targeted traffic to your site without having to spend a fortune in the process.

Business Insider states that the majority of today’s shoppers use a search engine to know about a product or service before they decide to invest in the product or service. In fact, if your business doesn’t show up in the SERPs of Google and other search engines, you are leaving a lot of money on the table. Showing up in Google SERPs has tremendous value for any type of business. Having your own e-commerce website is the first step to great results.

In order to appear in Google SERPs, you need an online address. Once you have your own e-commerce site, there are many low-cost strategies to help your site rank highly for the keywords that are associated with your brand and products. Many small and medium-sized businesses (SMBs) have had great results by focusing on local SEO to increase the sales of their brick and mortar stores. If you are in the Hampshire area then you may want to see ‘web design Hampshire‘.

2. Make Money Online

Money is math in all businesses. The more places you sell your products, the more sales you will make. In fact, the equation is pretty straightforward. Creating an online store is one of the best ways to boost your revenue. That way you will have the sales that your physical business creates as well as the online store will help generate additional sales for your business.

Big Commerce studies show that millennials and Gen X account for 50% more time shopping online every week. In fact, they shop at least six hours compared to four hours by the old generation. Baby boomers, seniors, and Gen X are adding to the cart as well. The latest stats show that over 56% of Gen X prefer to search and purchase products from e-commerce sites instead of visiting physical stores. More than 28% of seniors and 41% of baby boomers prefer shopping online to shopping offline.

All geographies are involved in online shopping. For example, urban citizens have greater proximity to physical stores, but they spend more money on e-commerce websites ($853) compared to suburban shoppers ($768) and those in rural areas ($684). In fact, men are reported spending 28% more money online compared to women during the past year. With all these statistics, it is quite clear that all businesses should have an e-commerce website to take their brand to the next level.

3. Customer Convenience

Online e-commerce stores do wonders for your customer experience. Small businesses cannot focus only on dollars and cents without customer convenience. An e-commerce website provides incredible convenience to your customer. They can check information such as your store hours, address, and phone number. It helps drive-in person sales as well. On the other hand, if the customer is busy or can’t go to the store for whatever reason, your website will provide the convenience for them to shop from anywhere.

4. 24/7 Operations

The customer can buy at any time from your e-commerce website. But your brick and mortar shop can’t offer this service unless you have staff around the clock. The customer can buy products even when your physical store is closed and the lights are off thanks to your e-commerce website. You may be sleeping, but your e-commerce site will never sleep.